Bikram Choudhury himself, who developed and subsequently copyrighted the sequence of poses, has taken heat (and gotten significant press play) in the past few years over his decidedly un-yoga-like approach to the practice. One vocal critic is Dr. Aseem Shukla, cofounder of the Hindu American Foundation, who, in a Details profile on Choudhury, said: "Call it exercise. Call it a good workout. Call it what you like ... But don't ...